Strategic Management in the Media

Viac o knihe

Focusing on change and decision-making in media industries, this new edition by Lucy Küng offers an in-depth exploration of contemporary challenges faced by organizations. It includes detailed case studies on notable companies like BuzzFeed, providing insights into successful strategies and innovations. The guide serves as a valuable resource for professionals and students seeking to understand the evolving landscape of media and the critical factors influencing decision-making processes.