Brand New Justice

Viac o knihe

The book explores the branding process as a transformative tool for economically underprivileged nations, countering its recent negative portrayal as a factor in the divide between rich and poor countries. It presents branding not just as a marketing strategy but as a means to empower and uplift marginalized communities, offering potential solutions to economic disparities. Through this lens, the narrative seeks to redefine branding's role in fostering development and social change.