The Idea Behind the Starbucks Experience

Viac o knihe

The research paper explores the remarkable evolution of Starbucks from a small Seattle coffee shop in 1971 to the world's leading specialty coffee retailer. It highlights the brand's significant growth, including its widespread presence across North America, Europe, the Middle East, Latin America, and the Pacific Rim, and emphasizes the company's ability to attract millions of customers weekly. The paper reflects on the brand's origins, including its name inspired by literature, and its impact on the global coffee industry.