The Bayer AG - How Knowledge Drives Success

Viac o knihe

The seminar paper explores the challenges posed by the overwhelming amount of information encountered daily, particularly in the context of offline and online marketing. It emphasizes the importance of identifying key information amidst the noise, highlighting the relevance of knowledge management in marketing strategies. The work, submitted for a course at Cologne Business School, reflects on the evolving landscape of information management and its implications for business economics.