Critical intercultural incidents in companies. An analysis based on Hofstede and Hall

Viac o knihe

Focusing on a critical intercultural incident within a medium-sized German company, this seminar paper analyzes the event through the lens of Geert Hofstede's cultural dimensions. Conducted via an interview with a company executive, the study aims to understand the complexities of cross-cultural interactions in a business context. The findings culminate in actionable recommendations, providing insights into effective corporate communication strategies for navigating similar challenges in the future.