How to Write Perfect Press Releases: Grow Your Business with Free Media Coverage (2nd Edition)

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Focusing on the challenges faced by modern journalists, this guide provides essential insights for crafting effective press releases. Steven Lewis offers practical advice for both novice writers and public relations professionals, emphasizing the importance of making timely and compelling pitches. By dissecting the press release process, he equips readers with the skills needed to capture attention and navigate the evolving media landscape successfully.