The Art of Consultative Selling in IT

Viac o knihe

Consultative selling is essential for IT companies aiming to stand out in a competitive market by addressing customer needs and challenges. This book offers a practical framework for mastering consultative selling, emphasizing the importance of providing unique services that enhance customer performance. It also introduces the blue ocean strategy, guiding readers to discover untapped market opportunities with minimal competition, ultimately helping businesses reduce costs and boost profits.