Business Analytics & Bigdata Management

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Focusing on techniques for enhancing business performance, this book delves into Business Analytics, a crucial aspect of Business Intelligence that aids in data-driven decision-making. It explores the intersection of Big Data and technology, highlighting innovations from major companies like Google and Amazon. Key concepts such as data repositories, data marts, and data warehouses are discussed, providing a comprehensive overview of digital strategies and management practices essential for leveraging analytics and optimizing business operations.