The Giant FMCG Companies In India

Viac o knihe

The book explores the dynamic Indian consumer market, highlighting its division into urban and rural segments that attract global marketers. It focuses on the burgeoning middle class and affluent segments, predicting a significant increase in consumer spending, which is expected to exceed $3.6 trillion by 2020. The analysis includes insights from the McKinsey Global Institute, forecasting that India will become the world's fifth-largest consumer economy by 2025, driven by rising incomes and demographic advantages. It also examines the strategies of major FMCG companies in this evolving landscape.