International Business and Management

Viac o knihe

Focusing on the integration of international management challenges, this book is designed for post-introductory undergraduate and MBA students. It emphasizes a strategic approach while addressing key areas like SMEs' global competition, ethics, and the role of technology in enhancing operations. The text is enriched with international examples and real-world case studies, providing insights into the complexities faced by organizations from SMEs to MNCs. Its unique European perspective and modern pedagogical techniques position it as a leading resource in international business education.