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Viac o knihe
Focusing on strategies to enhance conversion rates at the point of purchase, this book features insights from 35 global experts. It offers practical techniques and innovative ideas to help retailers effectively turn shoppers into buyers, addressing various aspects of consumer behavior and marketing.
Nákup knihy
Shopper Marketing, Markus Ståhlberg, Ville Maila
- Jazyk
- Rok vydania
- 2012
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- (pevná)
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