Theory of Media Literacy

Viac o knihe

Exploring the intricacies of information processing, W. James Potter delves into how individuals interpret and often misinterpret media messages in a saturated environment. The book outlines essential cognitive tasks involved in filtering and constructing meaning from various media, emphasizing the importance of schemas and higher-level thinking skills. By grounding the discussion in cognitive principles, it offers valuable insights into media literacy and the challenges of navigating contemporary information landscapes.