Television and New Media

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Exploring the impact of new media technologies, this book delves into how contemporary broadcast television has evolved in production, scheduling, and distribution. It highlights the transformation of TV series into franchises through examples like Lost, 24, and Heroes, emphasizing the simultaneous creation of on-air, online, and mobile content. The text also discusses how studios engage audiences through transmedia marketing and storytelling, aiming to enhance ratings and encourage viewer interaction across various media platforms.