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Focusing on the evaluation of a provincial university's Business English curriculum, this research employs needs analysis theory to assess the requirements of undergraduates, graduates, employers, and teachers. Utilizing both quantitative and qualitative methods, it includes a four-year longitudinal study comparing English proficiency improvements between Business English students and traditional majors, measured by TEM-4 and TEM-8. While based on a single case study, the findings offer valuable insights for enhancing Business English curriculum design at similar academic institutions.
Nákup knihy
Needs Analysis Based Curriculum Design for Business English Students, Juan Li
- Jazyk
- Rok vydania
- 2019
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