Asinine Advertising: How Stupid and Unethical Advertising Costs You Money

Viac o knihe

The book delivers a sharp critique of ineffective advertising practices that mislead consumers and waste resources, ultimately harming both buyers and sellers. Lewis exposes the incompetence and dishonesty in the industry, illustrating how poorly conceived marketing strategies foster buyer skepticism, leading to reduced profits. Beyond criticism, he offers practical advice for marketers to avoid common pitfalls, identify deceitful offers, and enhance their approaches. Topics include online scams, misleading claims, and the detrimental effects of standardization on customer relations.