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Essential marketing principles are explored to guide readers in crafting effective strategies for high-tech products. The book caters to both novice and experienced marketing professionals, emphasizing critical factors that influence the success or failure of innovative products in the competitive tech landscape.
Nákup knihy
Successful Marketing Strategy for High-Tech Firms, Eric Viardot
- Jazyk
- Rok vydania
- 1998
- product-detail.submit-box.info.binding
- (pevná)
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