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Focusing on the mathematical foundations of marketing and management, this book presents concepts in an accessible manner for students at any level. It covers essential non-mathematical topics like price sensitivity, product distribution, and sales estimates, equipping readers with the necessary tools to grasp the fundamentals of these areas effectively.
Nákup knihy
Survival Math for Marketers, Peter C. Weiglin
- Jazyk
- Rok vydania
- 2002
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