The Determinants of Export Marketing Activities In SMEs In IRAN

Viac o knihe

Focusing on the export marketing landscape, this study examines the factors influencing Iranian Small and Medium-sized Enterprises (SMEs). It presents a developed export decision model based on extensive literature and a cross-sectional survey of 358 exporting SMEs in Iran. Utilizing SPSS for data analysis, the research identifies key enablers of export marketing, including technology intensiveness, product attractiveness, management expertise, government support, and market barriers. Out of seven proposed hypotheses, six were confirmed, highlighting critical elements for SMEs' export success.