Responsible Citizens and Sustainable Consumer Behavior

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Challenging traditional views on consumer behavior, the book posits that no definitive profile of a responsible consumer exists, as sustainability varies among individuals. It advocates for a revised analytical framework that incorporates previously neglected dimensions, aiming to create a comprehensive model for understanding responsible behaviors. The text delves into policy implications and presents empirical research, offering insights into how a flexible and holistic approach can better deconstruct and analyze consumer responsibility in relation to environmental issues.