International Cooperation: Motivation, Success Factors and Critical Assessment

Viac o knihe

The paper discusses the rapid internationalization of markets and its implications for business management. It highlights the challenges posed by globalization, such as intensified international competition, technological advancements, and shorter product life cycles. To navigate these complexities and maintain competitive advantages, companies increasingly seek cooperation with others, viewing it as a strategic organizational form. This collaboration is essential for accessing vital resources and adapting to the fast-evolving global landscape.