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Focusing on practical applications, this book equips entrepreneurs with essential tools for launching and managing global ventures. It features comprehensive coverage of international entrepreneurship concepts, complemented by a diverse array of real-life case studies that illustrate challenges and strategies in the global market. This resource is designed to help readers navigate the complexities of starting and developing successful international businesses.
Nákup knihy
International Entrepreneurship, Robert D. Hisrich
- Jazyk
- Rok vydania
- 2015
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