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Viac o knihe
Focusing on contemporary challenges in the aviation industry, this book delves into topics like alliance management, strategic considerations for air freight carriers, and environmental impacts. It integrates theoretical concepts with practical applications, featuring case studies from prominent industry leaders. By combining academic research with real-world insights, it offers strategic measures to navigate the dynamic landscape of aviation today.
Nákup knihy
Strategic Management in the Aviation Industry, Herbert Baum, Stefan Auerbach
- Jazyk
- Rok vydania
- 2017
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