Death of a Marketer: Modern Marketing's Troubled Past and a New Approach to Change the Future

Viac o knihe

The book delves into the urgent need for marketing to evolve beyond mere survival in the face of digital disruption. It emphasizes that audiences now expect excellence, which can only be achieved through agility. By examining the history of marketing, it outlines a transformative path toward an Agile future, encouraging marketers to adapt and thrive in a rapidly changing landscape.