Shopping 3.0

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Exploring the evolving landscape of retail, this book highlights the motivations behind customers' shopping choices, emphasizing that they seek practicality, attractiveness, and enjoyment. Drawing on extensive research, Cor Molenaar, a prominent figure in marketing and technology, provides insights into what modern consumers desire and offers strategies for retailers—whether online, physical, or hybrid—to effectively attract and engage them. This guide is essential for retailers, IT and marketing professionals, and advertising agencies looking to thrive in today's market.