Foreign market entry and culture

Viac o knihe

The paper explores the complexities of entering foreign markets in the context of globalization, highlighting the importance of selecting the right entry mode for multinational enterprises (MNEs). It emphasizes the challenges posed by cultural differences, particularly in culturally distant countries, which can significantly impact the success of foreign operations. The analysis draws on historical trends in globalization, lower transportation costs, and the need for firms to adapt to varying cultural landscapes to effectively exploit market opportunities and manage costs.