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The book offers a fresh perspective on presidential campaigns by integrating creative theorizing with thorough historical analysis. It highlights the crucial role of campaign strategists and emphasizes how various political contexts influence their strategies and likelihood of success. This insightful exploration aims to reshape the understanding of political scientists regarding the dynamics of electoral campaigns.
Nákup knihy
The Message Matters, Lynn Vavreck
- Jazyk
- Rok vydania
- 2009
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