Internet Discourse and Health Debates

Viac o knihe

Focusing on multimodal textual analysis, this work explores how online communication shapes global discussions about public health risks. Through detailed case studies on issues like SARS, mobile phone safety, and childhood vaccinations, it examines the interplay between language, imagery, and the dynamics of computer-mediated communication. The research situates these health discussions within the larger frameworks of globalization, risk perception, and societal trust, providing insights into the complexities of public health messaging in the digital age.