Powerful Marketing Memos

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Powerful Marketing Memos is a collection of easy-to-read, yet thought-provoking, short memos designed to give today's corporate leaders, business owners, and entrepreneurs tips and action steps on the key marketing topics that will help them grow their businesses, retain customers, and leverage their corporate brands. The 60 essays in Powerful Marketing Memos discuss a wide variety of diverse and important business topics, including corporate branding, customer retention, marketing strategies, and sales management skills. Included with each memo are easily implementable action steps relevant for both small and large businesses. Powerful Marketing Memos is based on the core marketing philosophy of author Steven Howard: If it touches the customer, it's a marketing issue.