The New Invisible Hand: Five Revolutions in the Digital Economy

Viac o knihe

More than 50% of small businesses fail in their first four years. At the same time, the lifespan of large companies is shrinking. Markets are facing unprecedented disruption. But contrary to popular belief, the Digital Revolution is opening up more, not fewer, areas for companies to serve customer needs profitably. The New Invisible Hand presents a framework for thriving in this new digital world. The book highlights fiive technological revolutions (reintermediation, monetization, transparency, channel, and data) that are shaping markets, industries, and individual companies. With the right framework, companies can take advantage of new opportunities and react to competitive threats. The author indicates that conventional wisdom about middlemen, price transparency, and monetization models is mistaken and that innovative companies are seizing the opportunity to better solve their customers' needs