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The Macintosh Way

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The Macintosh Way is a "take-no-prisoners guide to marketing warfare" says Jean Louis Gasse, President of Apple Products. Must reading for anyone in the high-tech industry, it is valuable, insightful guide to innovation management and marketing for any industry.

Nákup knihy

The Macintosh Way, Guy Kawasaki

Jazyk
Rok vydania
1990
Väzba
(mäkká)
Akonáhle sa objaví, pošleme e-mail.

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Titul
The Macintosh Way
Jazyk
anglicky
Rok vydania
1990
Väzba
mäkká
Počet strán
228
Série
Anotácia
The Macintosh Way is a "take-no-prisoners guide to marketing warfare" says Jean Louis Gasse, President of Apple Products. Must reading for anyone in the high-tech industry, it is valuable, insightful guide to innovation management and marketing for any industry.