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Emotionomics draws on insights gathered through facial coding to show how to measure and manage the emotional response of customers and employees, leading to competitive advantage and business success.
Nákup knihy
Emotionomics, Dan Hill, Sam Simon, Philip Kotler
- Jazyk
- Rok vydania
- 2010
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- Titul
- Emotionomics
- Podtitul
- Leveraging Emotions for Business Success - 2ND EDITION
- Jazyk
- anglicky
- Autori
- Dan Hill, Sam Simon, Philip Kotler
- Vydavateľ
- Kogan Page Ltd
- Rok vydania
- 2010
- Väzba
- mäkká
- Počet strán
- 288
- ISBN10
- 0749461896
- ISBN13
- 9780749461898
- Série
- Prvé vydanie
- 2009
- Pôvodný názov
- Emotionomics
- Hodnotenie
- 2,5 z 5
- Anotácia
- Emotionomics draws on insights gathered through facial coding to show how to measure and manage the emotional response of customers and employees, leading to competitive advantage and business success.