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Emotionomics

Leveraging Emotions for Business Success - 2ND EDITION

Viac o knihe

Emotionomics draws on insights gathered through facial coding to show how to measure and manage the emotional response of customers and employees, leading to competitive advantage and business success.

Nákup knihy

Emotionomics, Dan Hill, Sam Simon, Philip Kotler

Jazyk
Rok vydania
2010
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Titul
Emotionomics
Podtitul
Leveraging Emotions for Business Success - 2ND EDITION
Vydavateľ
Kogan Page Ltd
Rok vydania
2010
Väzba
mäkká
Počet strán
288
ISBN10
0749461896
ISBN13
9780749461898
Série
Anotácia
Emotionomics draws on insights gathered through facial coding to show how to measure and manage the emotional response of customers and employees, leading to competitive advantage and business success.