Parametre
- 260 stránok
- 10 hodin čítania
Viac o knihe
When Sanjay Khosla took charge of developing markets for Kraft Foods, the business was floundering. Six years later, annual sales had soared from $5 billion to $16 billion and profitability had increased by 50 percent. The secret? Go Fewer, Bigger, Bolder. Kellogg School professor Mohanbir Sawhney discovered a similar formula for stellar results when advising Fortune 500 companies. Together they have created a seven-step model for sustained profitable growth in any market and any company, from global giants to small startups. They challenge conventional wisdom and cross the usual boundaries - but they deliver extraordinary results. Fewer, Bigger, Bolder is a game-changing book that couldn't be more timely. Or more needed.
Nákup knihy
Fewer, Bigger, Bolder, Sanjay Khosla, Mohanbir Sawhney, Philip Kotler
- Jazyk
- Rok vydania
- 2014
- Väzba
- (pevná),
- Stav knihy
- Veľmi dobrá
- Cena
- 32,99 €
Platobné metódy
Nikto zatiaľ neohodnotil.
- Titul
- Fewer, Bigger, Bolder
- Jazyk
- anglicky
- Vydavateľ
- Penguin UK
- Rok vydania
- 2014
- Väzba
- pevná
- Počet strán
- 260
- ISBN10
- 024101400X
- ISBN13
- 9780241014004
- Série
- Štítky
- Byznys, Biznis & Manažment, Ekonómia, Manažment & HR, Potravinársky priemysel, Úspech v podnikaní
- Anotácia
- When Sanjay Khosla took charge of developing markets for Kraft Foods, the business was floundering. Six years later, annual sales had soared from $5 billion to $16 billion and profitability had increased by 50 percent. The secret? Go Fewer, Bigger, Bolder. Kellogg School professor Mohanbir Sawhney discovered a similar formula for stellar results when advising Fortune 500 companies. Together they have created a seven-step model for sustained profitable growth in any market and any company, from global giants to small startups. They challenge conventional wisdom and cross the usual boundaries - but they deliver extraordinary results. Fewer, Bigger, Bolder is a game-changing book that couldn't be more timely. Or more needed.