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Graphic Design Theory presents groundbreaking, primary texts from the most important historical and contemporary design thinkers. From Aleksandr Rodchenko’s "Who We Are: Manifesto of the Constructivist Group" to Kenya Hara’s "Computer Technology and Design," this essential volume provides the necessary foundation for contemporary critical vocabulary and thought. Graphic Design Theory is organized in three sections: "Creating the Field" traces the evolution of graphic design over the course of the early 1900s, including influential avant-garde ideas of futurism, constructivism, and the Bauhaus; "Building on Success" covers the mid- to late twentieth century and considers the International Style, modernism, and postmodernism; and "Mapping the Future" opens at the end of the last century and includes current discussions on legibility, social responsibility, and new media. Striking color images illustrate each of the movements discussed and demonstrate the ongoing relationship between theory and practice. A brief commentary prefaces each text, providing a cultural and historical framework through which the work can be evaluated.

Nákup knihy

Graphic Design Theory, Helen Armstrong, Herbert Bayer, Karl Gerstner, Kenya Hara, Jessica Helfand, Steven Heller, Halle Lasn, El Lissitzky, Ellen Lupton, Julia Lupton, Katherine McCoy, David Frej, Lev Manovich, Marinetti F. T., László Moholy-Nagy, Josef Muller-Brockmann, Paul Rand, Michael Rock, Aleksandr Mikhaĭlovich Rodchenko, Varvara Fedorovna Stepanova, Aleksei Gan, Paula Scher, Dmitri Siegel, Jan Tschichold, Jan van Toorn, Robert Venturi, Denise Scott Brown, Steven Izenour, Beatrice Warde, Wolfgang Weingart, Lorraine Wild

Jazyk
Rok vydania
2009
Väzba
(mäkká),
Stav knihy
Veľmi dobrá
Cena
12,99 €

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Titul
Graphic Design Theory
Jazyk
anglicky
Rok vydania
2009
Väzba
mäkká
Počet strán
151
ISBN10
1568987722
ISBN13
9781568987729
Série
Anotácia
Graphic Design Theory presents groundbreaking, primary texts from the most important historical and contemporary design thinkers. From Aleksandr Rodchenko’s "Who We Are: Manifesto of the Constructivist Group" to Kenya Hara’s "Computer Technology and Design," this essential volume provides the necessary foundation for contemporary critical vocabulary and thought. Graphic Design Theory is organized in three sections: "Creating the Field" traces the evolution of graphic design over the course of the early 1900s, including influential avant-garde ideas of futurism, constructivism, and the Bauhaus; "Building on Success" covers the mid- to late twentieth century and considers the International Style, modernism, and postmodernism; and "Mapping the Future" opens at the end of the last century and includes current discussions on legibility, social responsibility, and new media. Striking color images illustrate each of the movements discussed and demonstrate the ongoing relationship between theory and practice. A brief commentary prefaces each text, providing a cultural and historical framework through which the work can be evaluated.