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Parametre
- 843 stránok
- 30 hodin čítania
Viac o knihe
Marketing: Planning and Strategy focuses on building the strategic skills necessary to compete in the global economy by using a variety of analytical frameworks to understand how companies formulate strategies, make strategic decision, and implement strategies.
Nákup knihy
Marketing Planning and Strategy, Subhash C. Jain
- Jazyk
- Rok vydania
- 1996
- Väzba
- (mäkká)
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Platobné metódy
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- Titul
- Marketing Planning and Strategy
- Jazyk
- anglicky
- Autori
- Subhash C. Jain
- Vydavateľ
- South-Western Pub
- Rok vydania
- 1996
- Väzba
- mäkká
- Počet strán
- 843
- ISBN10
- 0538852836
- ISBN13
- 9780538852838
- Série
- Štítky
- Byznys
- Anotácia
- Marketing: Planning and Strategy focuses on building the strategic skills necessary to compete in the global economy by using a variety of analytical frameworks to understand how companies formulate strategies, make strategic decision, and implement strategies.