Miláčik čitateľov je práve vypredaný
Viac o knihe
"Business Market Management" explores the process of understanding, creating and delivering value to targeted business markets and customers. Relying upon empirical assessment of value in the marketplace, it provides a means of gaining an equitable return on value delivered and enhancing a supplier firm's present and future profitability. This book reflects the principles and practices of the discipline, and--by presenting and conducting management practice research--strives to advance the field. It brings together venerable past thinking and leading-edge thinking to provide a progressive approach to managing business markets.
Nákup knihy
Business Market Management, James C. Anderson, James A. Narus
- Jazyk
- Rok vydania
- 1998
- Väzba
- (pevná)
Akonáhle sa objaví, pošleme e-mail.
Nikto zatiaľ neohodnotil.
- Titul
- Business Market Management
- Podtitul
- Understanding, Creating and Delivering Value
- Jazyk
- anglicky
- Autori
- James C. Anderson, James A. Narus
- Vydavateľ
- Prentice Hall
- Rok vydania
- 1998
- Väzba
- pevná
- Počet strán
- 448
- ISBN10
- 0135226570
- ISBN13
- 9780135226575
- Série
- Kategórie
- Štítky
- Byznys, Financie, Marketing a PR
- Anotácia
- "Business Market Management" explores the process of understanding, creating and delivering value to targeted business markets and customers. Relying upon empirical assessment of value in the marketplace, it provides a means of gaining an equitable return on value delivered and enhancing a supplier firm's present and future profitability. This book reflects the principles and practices of the discipline, and--by presenting and conducting management practice research--strives to advance the field. It brings together venerable past thinking and leading-edge thinking to provide a progressive approach to managing business markets.