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To succeed in the new world, people need to follow new rules. This book sets out the 12 new rules of marketing for anyone aiming to build tomorrow's successful company and brands. Some of the rules include tapping basic human needs, building communities of interest and using strategic creativity.
Nákup knihy
The New Marketing Manifesto, John Grant, Igor Grant
- Jazyk
- Rok vydania
- 1999
- Väzba
- (pevná),
- Stav knihy
- Dobrá
- Cena
- 7,39 €
Doručenie
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Nikto zatiaľ neohodnotil.
- Titul
- The New Marketing Manifesto
- Jazyk
- anglicky
- Autori
- John Grant, Igor Grant
- Vydavateľ
- Orion Business
- Rok vydania
- 1999
- Väzba
- pevná
- Počet strán
- 256
- ISBN10
- 0752821067
- ISBN13
- 9780752821061
- Série
- Štítky
- Byznys, Marketing a PR
- Anotácia
- To succeed in the new world, people need to follow new rules. This book sets out the 12 new rules of marketing for anyone aiming to build tomorrow's successful company and brands. Some of the rules include tapping basic human needs, building communities of interest and using strategic creativity.