Táto séria sa ponorí do hlbín ľudskej psychiky a skúma komplexné sociálne interakcie, ktoré formujú naše správanie a myslenie. Poskytuje fascinujúci pohľad na to, ako jednotlivci fungujú v skupinách a ako tieto dynamiky ovplyvňujú spoločnosť ako celok. Každý zväzok prináša aktuálny výskum a teoretické poznatky od popredných odborníkov v odbore. Je to nevyhnutné čítanie pre každého, kto sa zaujíma o vedecké pochopenie ľudskej spoločnosti.
Focusing on soap operas, the book delves into the concept of 'parasocial interaction' where viewers form one-sided relationships with television characters. It examines the dynamics of the 'active viewer' and how television texts influence social psychology. Additionally, the work critiques and explores various theoretical models from social psychology and related fields, providing insights into how audiences engage with and are affected by televised narratives.
Focusing on the growing demographic of individuals over 50, this book explores their wealth, health, and happiness, challenging outdated stereotypes. It delves into the demographic, behavioral, and psychological profiles of this age group, highlighting their significant purchasing power due to reduced financial responsibilities. Marketers are guided on effectively targeting this market by understanding their lifestyles, media consumption, advertising perceptions, and shopping preferences. This resource is essential for students in marketing, media, and social psychology.