Persuasion Through Words and Images
- 264 stránok
- 10 hodin čítania
The monograph contributes to the analysis of contemporary advertising and journalistic discourse, focusing on various strategies and means (both verbal and non-verbal) through which these discourses exert their persuasive and manipulative influence on mass audiences. The findings and conclusions are illustrated with examples from an extensive survey of both advertising and journalistic communications, particularly in the realm of political topics.