Roger von Oech je americký rečník, organizátor konferencií, autor a výrobca hračiek, ktorého pozornosť sa sústredí na štúdium kreativity. Jeho práca sa zaoberá tým, ako prekonať mentálne bloky a podporiť tvorivé myslenie. Prostredníctvom svojich kníh a prednášok von Oech ponúka praktické nástroje a pohľady, ktoré pomáhajú čitateľom a účastníkom odomknúť ich vlastný kreatívny potenciál. Zdôrazňuje hravý prístup a nekonvenčné myslenie ako kľúčové prvky inovácie a riešenia problémov.
Using Your Explorer, Artist, Judge, & Warrior to be More Creative
When was the last time you had a creative idea? This morning? Last month? Last year? Sometimes you need A Kick in the Seat of the Pants to get your thinking going. This book does just that by taking you on a guided tour through the four roles of the creative process-Explorer, Artist, Judge, and Warrior.
Who is Heraclitus, and what is he whacking, you ask? Heraclitus was an ancient Greek philosopher, widely considered the world's first creativity teacher. The deck has 32 cards, each containing a "whack," or eye-opening exercise based on the epigrams of Heraclitus. They will spur creative thinking and allow you to look at a problem from a fresh perspective. Created by Roger von Oech, author of the best-selling book, A Whack on the Side of the Head and the Creative Whack Pack.
