Keri E. Pearlson Poradie kníh (chronologicky)

Pearlson and Saunders’ Third Edition of Managing and Using Information Systems: A Strategic Approach gives students the insights and knowledge they need to become active participants in information systems decisions. By demonstrating how IT relates to organizational design and business strategy, this title covers the essential concepts of MIS. Within the 4 th edition, students will also learn how to recognize opportunities in the work environment and apply current technologies in innovative ways. In a concise, updated format, Pearlson and Saunders provide a strategic approach to Information Systems for a senior/graduate level course or as a supplement for any course using additional cases and readings.

Pearlson and Saunders', Managing and Using Information Systems: A Strategic Approach, Fifth Edition, conveys the insights and knowledge MBA students need to become knowledgeable and active participants in information systems decisions. This text is written to help managers begin to form a point of view of how information systems will help, hinder, and create opportunities for their organizations. It is intended to provide a solid foundation of basic concepts relevant to using and managing information.

* Concepts are presented in clear, non-technical jargon.* Presents proven strategies for integrating IT with business strategies to create competitive advantages for organizations.* Current readings and Web links bring basic issues up to date with examples of how successful managers implement IT.