The story behind the bitter rivalry between Apple and Google - and how an an epic battle is reshaping the way we think about technology. The deathmatch between Apple and Google is not just a story of corporate competition - it's a dramatic saga of a friendship gone sour, of trust and agreements betrayed, of visionaries Steve Jobs and his successor Tim Cook versus Larry Page, Sergey Brin, and Eric Schmidt. This is a story of bickering, backstabbing, poaching and paranoia, of hardware versus software and patents versus products. After more than a decade of reporting on this rivalry, Fred Vogelstein has incredible access to the boardroom conversations, unofficial reactions, outbursts, personalities, deals, lawsuits and allegations that have shaped how we use these products.
Fred Vogelstein Poradie kníh
Tento autor je skúsený novinár, ktorý sa viac ako dvadsať rokov venuje písaniu o biznise a technológiách pre popredné americké médiá. Jeho práca sa vyznačuje hlbokým vhľadom do sveta biznisu a technológií, pričom sa zameriava na ich dopad na spoločnosť. S rozsiahlymi skúsenosťami z rôznych prestížnych publikácií prináša do svojich textov jedinečnú perspektívu a analytický prístup. Jeho písanie je cenené pre svoju informovanosť a schopnosť zrozumiteľne vysvetľovať komplexné témy.


- 2014
- 2013
Dogfight
How Apple and Google Went to War and Started a Revolution
This book documents the battle between Apple and Google, and the ways they have reshaped our world and redefined the distribution of technology and content. Beginning with the iPhone, Vogelstein traces the history of mobile communications over the past fifteen years, explores how the battle between Google and Apple is being fought today, and speculates as to who will ultimately control the content of our devices in the future.