Salli Rasberry Poradie kníh (chronologicky)

Explaining why conventional advertising costs so much and why it attracts the wrong type of customer, Marketing Without Advertising is the entrepreneur's bible. It teaches business owners practical--and simple -- marketing strategies that will: - save big dollars on ads - attract long-term customers and build trust - improve customer service - encourage customer referrals - help plan effective, low-cost marketing events - form alliances with other small businesses - use the Internet effectively - and more