Glen L. Urban Knihy

A complete and practical, how-to exploration of each step in the strategy, opportunity identification, design, testing, launch, and profit-management stages of new-product development. Revision of over 75% of the book ... offers a managerial focus - with an emphasis on understanding the issues and solving the problems by implementing a variety if state-of-the-art methods and perspectives ... integrates marketing, R&D, production engineering, and financial aspects of new product design and marketing ... uses real-world examples to illustrate issues and solutions.

This book provides a comprehensive introduction to management science and marketing, offering a valuable reference for students and practitioners alike. With its practical, real-world perspective, it offers a wealth of practical insights and strategies for optimizing business performance.

This book provides a detailed analysis of the market share rewards to pioneering brands and their strategic implications. Drawing on extensive research, the authors offer valuable insights into how pioneering brands can gain a competitive advantage and maintain it over time.

This book offers a rigorous yet accessible introduction to the theory and practice of consumer utility functions, using von Neumann-Morgenstern utility theory as a framework. With case studies and practical examples, the authors show how this approach can be used to design more effective marketing strategies and improve business performance.

Selected for its cultural significance, this work is a reproduction of an original artifact, preserving its authenticity with original copyright references and library stamps. It reflects the foundational knowledge of civilization, providing readers with a glimpse into historical contexts and scholarly importance. The inclusion of various notations enhances its value as a vital resource for understanding the past.

The book is a reproduction of a significant historical artifact, retaining original copyright references and library stamps that highlight its cultural importance. Scholars recognize it as a vital part of the knowledge base of civilization, making it a valuable resource for understanding historical context and intellectual heritage. The preservation of these elements ensures authenticity and offers insights into the work's historical significance.

Culturally significant, this work has been preserved to reflect its original form, complete with copyright references and library stamps. It serves as an important artifact in the knowledge base of civilization, offering insights into historical contexts and the evolution of ideas. This reproduction aims to maintain authenticity, providing readers with a genuine glimpse into the past.

Culturally significant, this work has been preserved to maintain its original integrity, showcasing copyright references and library stamps from renowned institutions. It serves as an important artifact in the knowledge base of civilization, providing insights into historical context and scholarly relevance. The reproduction aims to remain faithful to the original, offering readers a glimpse into the past while acknowledging its scholarly importance.

Culturally significant, this work offers a reproduction of an original artifact, preserving its authenticity with original copyright references and library stamps. It serves as a vital part of the knowledge base of civilization, reflecting important historical context and scholarly value. The meticulous reproduction aims to maintain fidelity to the original text, making it a valuable resource for those interested in the heritage of literature and history.

Selected for its cultural significance, this work preserves the integrity of the original artifact, ensuring that readers encounter the text as it was first presented. It includes original copyright references and library stamps, reflecting its historical importance and the journey through various esteemed libraries worldwide. This reproduction offers a glimpse into the knowledge base that has shaped civilization.