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Viac o knihe
For the MBA Marketing Management course and/or undergraduate capstone marketing strategy course. This is the #1 selling marketing management textbook worldwide because it consistently delivers on its brand promise: to be the first to reflect changes in marketing theory and practice.
Vydanie
Nákup knihy
Marketing management : analysis, planning, implementation, and control, Philip Kotler
- Jazyk
- Rok vydania
- 1991
- Väzba
- (pevná)
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Doručenie
Platobné metódy
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- Titul
- Marketing management : analysis, planning, implementation, and control
- Jazyk
- anglicky
- Autori
- Philip Kotler
- Vydavateľ
- Prentice Hall
- Rok vydania
- 1991
- Väzba
- pevná
- ISBN10
- 0135524806
- ISBN13
- 9780135524800
- Série
- Kategórie
- Štítky
- Byznys, Príručky a návody
- Hodnotenie
- 2,5 z 5
- Anotácia
- For the MBA Marketing Management course and/or undergraduate capstone marketing strategy course. This is the #1 selling marketing management textbook worldwide because it consistently delivers on its brand promise: to be the first to reflect changes in marketing theory and practice.