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Parametre
- 523 stránok
- 19 hodin čítania
Viac o knihe
From its invention as a cocaine-laced patent medicine in the Gilded Age to its globe-drenching ubiquity as the ultimate symbol of consumer capitalism in the twenty-first century, Coca-Cola's dramatic history unfolds as the ultimate business saga. In this fully revised and expanded edition of For God, Country & Coca-Cola, Mark Pendergrast looks at America's cultural, social, and economic history through the bottom of a green glass Coke bottle and tells the captivating story of the world's most recognizable consumer product.
Nákup knihy
For God, Country, and Coca-Cola, Mark Pendergrast
- Jazyk
- Rok vydania
- 2013
- product-detail.submit-box.info.binding
- (mäkká)
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- Jazyk
- anglicky
- Autori
- Mark Pendergrast
- Vydavateľ
- Perseus Books
- Rok vydania
- 2013
- Väzba
- mäkká
- Počet strán
- 523
- ISBN10
- 0465029175
- ISBN13
- 9780465029174
- Série
- Štítky
- Náučná literatúra, Historické téma, História, Byznys, Biznis & Manažment, Ekonómia, Jedlo, Jedlo a nápoje, Mikrohistória
- Hodnotenie
- 4,15 z 5
- Anotácia
- From its invention as a cocaine-laced patent medicine in the Gilded Age to its globe-drenching ubiquity as the ultimate symbol of consumer capitalism in the twenty-first century, Coca-Cola's dramatic history unfolds as the ultimate business saga. In this fully revised and expanded edition of For God, Country & Coca-Cola, Mark Pendergrast looks at America's cultural, social, and economic history through the bottom of a green glass Coke bottle and tells the captivating story of the world's most recognizable consumer product.