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Viac o knihe
Offers an introduction to strategic marketing and presents ideas for gaining the competitive edge in the health care arena. This book analyzes aspects of customer driven health care industries, and uses examples and cases to show how real companies build and implement effective strategies.
Nákup knihy
Strategic Marketing For Health Care Organizations, Philip Kotler
- Jazyk
- Rok vydania
- 2008
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- (pevná)
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