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End of Competitive Advantage

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Argues that sustainable competitive advantage can no longer be the Holy Grail for companies due to a constantly changing environment, and offers a new set of principles for winning in a volatile and uncertain marketplace.

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End of Competitive Advantage, Rita Gunther McGrath

Jazyk
Rok vydania
2013
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(pevná)
Akonáhle sa objaví, pošleme e-mail.

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