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Viac o knihe
Michael Toedt explores how hotel companies can leverage Big Data for a competitive edge in the hospitality industry. He identifies key challenges, including a lack of knowledge among senior management, and offers recommendations for successful implementation to avoid common pitfalls.
Nákup knihy
Big Data – Challenges for the Hospitality Industry. 2nd Edition, Michael Toedt
- Jazyk
- Rok vydania
- 2013
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