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The book offers a comprehensive guide to the marketing planning process, utilizing real-world examples from well-known brands such as Ikea and Krispy Kreme, as well as innovative digital start-ups like Starling Bank. It provides practical insights and strategies to navigate each stage of marketing planning, making it valuable for both established companies and new ventures.
Nákup knihy
Marketing Planning & Strategy, John Dawes
- Jazyk
- Rok vydania
- 2021
- Väzba
- (pevná)
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- Podtitul
- A Practical Introduction
- Jazyk
- anglicky
- Autori
- John Dawes
- Vydavateľ
- SAGE Publishing Ltd
- Rok vydania
- 2021
- Väzba
- pevná
- Počet strán
- 298
- ISBN13
- 9781529760125
- Série
- Hodnotenie
- 4 z 5
- Anotácia
- The book offers a comprehensive guide to the marketing planning process, utilizing real-world examples from well-known brands such as Ikea and Krispy Kreme, as well as innovative digital start-ups like Starling Bank. It provides practical insights and strategies to navigate each stage of marketing planning, making it valuable for both established companies and new ventures.