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Focusing on ethical advertising practices, this book offers a thorough exploration of the rules and principles that govern the field. It combines extensive research with case studies and expert insights to highlight the significance of advertising ethics for both consumers and professionals. The comprehensive overview aims to equip students and practitioners with the knowledge necessary to navigate the complexities of ethical considerations in advertising.
Nákup knihy
Ethics in Advertising, Wally Snyder
- Jazyk
- Rok vydania
- 2016
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- (pevná)
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